Apple Sets Big Event for March 4

February 16, 2026
1–2 minutes

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A stylized apple logo made of horizontal stripes in yellow and green, accompanied by the text 'You're invited.'
Apple

Apple has announced a special event for March 4, 2026, at 9 a.m. ET. The company is calling it a “special Apple Experience” instead of a standard Apple event. The gathering will take place in New York City, with separate events also planned in Shanghai and London.

Apple has several new products in development. Rumored devices include a low-cost MacBook with an A18 Pro chip, new M5 MacBook Air, M5 Pro and M5 Max MacBook Pro models, new Mac displays, the iPhone 17e, an A18 base iPad, and an M4 iPad Air. It is not confirmed which products will be announced at the March 4 event.

Apple is also expected to release the first beta of iOS 26.4 soon. This update will include some new Siri features powered by Google Gemini.

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