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Sony is apparently testing a system where PS5 game prices change based on the user. For instance, Assassin’s Creed Unity is £3.74 (~$4.99) when logged out but £9.99 (~$13.34) when logged in.
Obviously Annoying…
Gamers are upset with the pricing changes. Many call the practice “ridiculous” and “scummy” and say they may buy fewer digital games.
Scope of the Experiment
Right now the test is affecting a limited number of games and regions. The U.S. is not part of the test. (Thank God)
- Around 139 games are included
- In 68 countries are involved
Legal and Transparency Aspects
UK law allows dynamic pricing if it is clear to consumers. The PS Store now shows disclaimers like the lowest price in the past 30 days.
Future Expansion or Rollback
Sony has not made any public statements. The company could end the test or expand it if it proves unfortunate profitable.
Comparison to Other Industries
Dynamic pricing is common in hotels because of demand and seasonal changes. But Digital games do not have supply limits so applying this pricing model makes no sense.
Ongoing Monitoring
The situation will be watched to see if Sony continues or stops the practice.
Resources
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